CRM is a new approach in managing customer relationships in the corporate and business level so as to maximize communication, marketing through the management of the different contacts with customers. This approach allows to retain customers and provide added value to the customer continuously, but also gain a sustainable advantage.
Thing to understand is that from the outside, customers who interact with companies who only understand the business conducted by the company as one entity, not more; although customers also interact with a number of different workers and the role department. All that remains is considered as a whole. With CRM, supporting business processes, customer information and interaction can be entered, stored, accessed by all staff at various work units in order to improve services provided to customers, and use customer contact information to target marketing. [ Read More.. ]

Thursday, March 4, 2010

Salesforce : Best Practices

Salesforce.com is usually thought of as an SFA system, but it really needs to be thought of as a full-fledged CRM.

Drive Better Productivity and Increase Saleswith Salesforce.com–Starting Now

Discover Real-World Best Practices—Without Paying Expensive Consultants

You’re investing in Salesforce.com for one reason: to drive major performance improvements across your entire organization. Salesforce.com® Secrets of Success will help you do just that. Drawing on his experience with dozens of deployments, author David Taber offers expert guidance on every aspect of Salesforce.com deployment, with results-focused best practices for every area of the organization touched by Salesforce.com, including sales, marketing, customer service, finance, legal, and IT. This is information you’d otherwise have to pay a consultant $300/hour to get...information you won’t find in any other book!
Taber walks you through developing a comprehensive and effective implementation strategy, followed by tactics and specifics to overcome every challenge you face, including internal politics. Through this book and its companion Web site, www.SFDC-secrets.com, Taber provides questionnaires, step-by-step guides, and extensive resources–all part of the Revenue Overdrive™ system that gives your organization maximum results from Salesforce.com.
  • Achieve higher end-customer satisfaction and dramatic sales productivity gains
  • Use the SFA Maturity Model™ to assess readiness, fill gaps, and gain early, deep user adoption
  • Overcome “people, product, and process” pitfalls that can limit the value of Salesforce.com
  • Learn which tools, add-ons, features, and extensions are right for your implementation
This book’s start-to-finish roadmap for success can be used by companies of all sizes in all industries–with specific chapters for executives, team leaders, implementation team members, developers, and users throughout the business.
Posted by Aone at 6:02 AM
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